A few things that makes me angry – As you know, being in the weight loss fitness industry there are so many fads and gimmicks on the market that getting upset would be an hourly event. Therefore, in many cases I just simply ignore the misinformation and try to focus on speaking to the few people I can reach that will listen to sound reasoning riveted in hard science. However, there is one area that does continue to make my blood boil; and while in general I can usually ignore the urge, many times I do get sucked in and feel the need to comment. The area I speak of is the one that involves so call “weight loss experts” primarily authors who write books or start a weight loss program that is basically just a book being marketed as a weight loss fitness program.
The best weight loss DVD program for women and men
As many of you know, we have over 22 medical doctors, scientists, fitness experts and champion athletes who have helped to develop Armageddon Weight Loss Fitness program. This means “we love having a diversity of health experts on our team”. Over 40% of the clients who purchase and use our program to lose weight and get in shape also work in the medical field including cardiovascular surgeons, nurse practitioners, psychologist etc. Did I mention, I love having a wide array of health experts? However, what I do have a problem with are the misguided ones who write books with good intention but only offer one or a few pieces of the puzzle but act as if “you only need this one piece” to achieve total health. To sell their book far too often these guys try to convince the public that they have all the pieces of the puzzle.
Beware of size fits all, one person know it all books and products
Let’s be clear, we know some of these health experts may be honestly frustrated and want to make a positive contribution and have a wealth of priceless knowledge to offer… just don’t make those of us at ground zero life harder than it needs to be by going it alone and NOT doing a good job connecting the dots.
These guy really harm the industry
Working at ground zero with client across the US and globally, our job becomes so much more complicated when one of these well intentioned experts provide a “piece” of information that inaccurately contradict or violated the laws of physics or other areas of weight loss fitness science.
The best weight loss fitness program for women is the one that is tested
I have a philosophy when it comes to product development. It order to see the flaws in your product you must take the product or idea to its “full conclusion” to see what parts stand up to scrutiny and what parts fails to live up to your expectations. Therefore, if you are testing a car for safety you should not just drive the car 20 miles per hour and stop before you touch the wall and just make a projection. You need to drive it at its maximum speed and crash it into the wall to see how much protection the crash test dummy had. This is one way for sure that will tell you what really works, and often reveal the many flaws in your assumptions and what is just a bunch of hype.
How does dropping dead from being overweight and out of shape makes you a wellness expert?
Being a nerd and a muscle head, this mean that before I make a claim, I test it and also seek the advice of others subject matter experts for guidance. However, there are many examples of those who have not followed this path that have created industry disasters. I am sure you are all familiar with that one doctor that will remain nameless who launched an entire industry misinforming the public that carbs are bad for you; only to turn up dead at 258 pounds from living an UNHEALTHY life.
What is Docscience – A new industry standard
The days of one size fits all, one doctor, one dietitian, or one personal trainer know it all programs are long obsolete. This is why we developed a new industry standard in the wellness industry called Docscience. The word Docscience is not a company brand; anyone can use the word in reference to their wellness program as long as they follow the requirements. In order for your program to be called a Docscience wellness program it must have been created and taught by a team that consist of at least 2 Medical Doctors, 2 Scientists, 2 Fitness Experts ( such as a registered dietitian and psychologist) and 2 Athletes or Fitness Experts COMBINED… yes, a team approach. Not just another book, or another workout video with one trainer, or another diet. These thought processes are obsolete and are in fact a major part of the problem that is actually harming the public.
The best weight loss DVD program to get rid of your muffin top, bat-winged arms AND REDUCE CELLULITE
Here at Armageddon Weight Loss the goal is to NOT just to provide another piece of the puzzle. An essential part of our job is to teach you how the pieces fit together and how to implement new scientific finding using real life practical approaches that fits with the rest of your personalized program. When a client purchase our program it is obvious that they want to be healthy, however they also want to get rid of their muffin-top, bad-winged arms, lose weight and become toned. This requires powerful sound scientific knowledge, that is personalized and that clearly teaches and demonstrated how to effectively implement the information to deliver honest sustainable results… What they don’t want is an isolated book on yet another talk show.
You can learn a lot from a crash test dummy. I wish more weight loss “experts” would strap themselves in for a ride before they make their next claim in their new book.